Win the work
Most enquiries don't say no. They just go quiet.
They're getting three quotes. It's a job for next month. They asked on a Sunday and life happened. The business that gets it is usually the one still politely there a fortnight later, and the one that made booking take ten seconds.
Automatic follow-up
The chasing that never gets done
Following up is the first thing to fall off the list when work gets busy, which is precisely when the enquiries are coming in. It isn't a discipline problem. There are only so many evenings.
So it runs by itself: a short message the next day, a helpful one a few days later, a last check-in the week after. Written in your voice, about the job they asked about, not a newsletter.
The important part is where it stops. The moment they reply or book, the sequence ends. Nobody gets a "just checking in" three days after they've already hired you.
You're still in the running a fortnight later, without having thought about it once.
Online booking
Seven messages to agree a time
"Are you free Thursday?" "Morning or afternoon?" "Actually, could we do Friday?" It's normal, and it's absurd, and every exchange is a chance for one of you to lose interest.
Instead they see your genuine availability and pick a slot. It lands in your calendar, they get a confirmation, and a reminder goes out before the appointment so fewer people forget they booked.
It works while you're asleep, which turns out to matter: a lot of people sort out their boiler at eleven at night, not during your working hours.
The diary fills itself, and your evenings stop being admin time.
What changes
The fortnight after an enquiry
They hear back within minutes rather than "when you get a chance", which is often the whole reason one quote wins over another.
They've gone quiet because they're busy, not because they chose someone else. A short message brings them back.
They book at 11pm from the sofa. You find out in the morning, with it already in the diary.
How many quotes went quiet last month?
We'll look at what happens after an enquiry lands, and where the drop-off actually is.
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