Repeat business
The cheapest customer you'll ever win is one you already have.
You did a good job. They were pleased. Then eighteen months pass, they need you again, and they can't remember your name, so they search, and find somebody else. Three things stop that quietly happening.
Reviews, asked for automatically
Most happy customers would leave one. Almost nobody is asked.
Not because it's hard. Because it's awkward, and because by the time you've packed the van you're thinking about the next job. So the review that would have won you three more customers never gets written.
Ask automatically, at the right moment: shortly after the job, while they're still pleased, with a link that takes two taps. No chasing, no awkwardness.
Reviews do two jobs at once. They're the first thing a stranger reads about you, and they're one of the strongest signals in local search, so they feed straight back into being found in the first place.
The good work you already did starts bringing you the next customer.
Shop, gift cards & loyalty
Things you can sell without building a shop
Plenty of service businesses assume online selling isn't for them. Then you look properly and there's a list: gift cards, blocks of sessions, deposits, products you already recommend.
Gift cards are the interesting one. It's money in the till now, and it hands you a brand new customer, chosen and vouched for by someone who already trusts you. That's a warmer introduction than any advert.
Loyalty cards do the slower version of the same job: they give a regular a reason to come back to you rather than whoever is nearest.
Money comes in on the days you aren't working, from people you've already won.
QR codes
The bridge from standing there to booking
Someone is looking at your van, holding your invoice, sitting at your table, reading a leaflet through the letterbox. They're interested right now, and then the moment passes, because acting on it means typing your name into a search bar later.
A code closes that gap. One scan goes wherever you point it: the menu, the booking page, the review request, the loyalty card. Different code per place, so you can see which one people actually use.
"I must give them a ring sometime" becomes a booking before they've walked away.
What changes
The year after a good job
They leave a review without being chased, and it's still working for you two years later.
Someone buys a gift card for a friend. You've been paid, and you've been introduced.
They need you again, and this time they don't have to remember your name, because they're already on your list.
How many past customers could you call today?
If the answer is "I'd have to check the van", that's the first thing worth fixing.
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