Get found
Being findable used to be one job. Now it's two.
Someone still types "emergency electrician near me". But someone else opens an assistant and asks "who should I call about a leaking boiler in Coventry?", and gets three names, no list to scroll. Most local businesses are invisible in that second conversation.
Local search & AI answers
Be the name that comes back
Local search still rewards the basics done properly: consistent details everywhere they appear, the services you actually offer described in the words customers actually use, and a steady trickle of recent reviews.
The same groundwork is what lets an AI assistant answer confidently about you. These tools read structured, consistent information about a business and summarise it. If your opening hours say one thing in one place and something else in another, you're a risky answer, so you don't get given.
This is early. Most of your competitors haven't thought about it yet, which is exactly why it's worth doing now rather than in two years.
Turn up in both conversations: the one they type and the one they ask.
Landing pages
One page, one thing to do
Point an advert at your homepage and you've asked the visitor to work out where to go next. Most won't. A landing page asks for exactly one thing: book the survey, claim the winter service, get the quote, and everything on it points at that.
Because each campaign has its own page, you can finally tell which one produced work. Not clicks. Actual booked jobs.
You stop guessing which advert worked, because each one has its own front door.
Social planner
A month of posts, in one sitting
The problem is almost never knowing what to post. It's that Tuesday gets away from you, then so does Wednesday, and three weeks later the page looks abandoned.
Sit down once, load the month across every channel, and it goes out while you're on the tools. Finished jobs, a seasonal reminder, a review someone left. It doesn't need to be clever, it needs to be there.
A page that's been quiet since March quietly tells people you might have packed up. That's the actual cost of inconsistency.
Your channels stay alive on the weeks you're too busy to think about them.
What changes
Where the next enquiry actually comes from
They type "near me" at the moment they need you. You're open, close, and well reviewed, so you're the one they tap.
They ask an assistant instead of scrolling. Your details are consistent enough that you're a safe answer to give.
They saw a job you posted last month and thought "I should get that done." Now they're ready, and you're already in their feed.
Can people find you when it matters?
We'll look at how your business appears in search and to AI assistants, and tell you what's missing.
Book a Free Strategy Call